Auxiliary Services & Operations Marketing

Services

SERVICES

OUR CAPABILITIES

The shopMason creative team specializes in integrated marketing and communications services across both traditional and digital media. Our staff brings a breadth of knowledge and skills in product and service marketing, content marketing, graphic design, social media, video editing, photography, web development, and more. 

MARKETING

From planning a new program or event to promoting goods and services, we provide a variety of marketing services to aid our units in achieving their objectives. With an integrated marketing and communications approach, we aim to break through barriers to reach our target audiences, transforming their interactions into an exciting experience.

PROMOTION

SERVICE LAUNCH

EMAIL CAMPAIGNS

USER RESEARCH

EVENT MARKETING

FOCUS GROUPS

PUBLIC RELATIONS

GMU participanting in 4th of July Parade. Participants include the Women's basketball team, The Green Machine, Emerald Desire Dance Team, Mason wrestlers, the Patriot, Mason Police, faculty/staff, students, and alumni. Photo by: Sierra Guard/Creative Services/George Mason University
Glance into Greek on Wilkins Plaza during Welcome Week 2022. Photo by: Sierra Guard/Creative Services/George Mason University

BRANDING

Brand recognition is a key to building relationships with the Mason community. Our team of experts creates top-notch visualizations across print and digital media that best represent Mason and its individual units.

BRAND POSITIONING

VISUAL IDENTITY

DESIGN SUITES

LOGO DESIGN

STYLEBOOK

SOCIAL MEDIA

Effective social media content provides an opportunity for our units to form meaningful, long-lasting relationships with the Mason community. Our team aims to produce rich content that builds brand loyalty, drives digital traffic, and showcases goods and services provided by our units.

CONTENT PLANNING

DESIGN TEMPLATES

BRAND INFLUENCERS

PROMOTIONS

POSTS/STORIES/REELS

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GMU participanting in 4th of July Parade. Participants include the Women's basketball team, The Green Machine, Emerald Desire Dance Team, Mason wrestlers, the Patriot, Mason Police, faculty/staff, students, and alumni. Photo by: Sierra Guard/Creative Services/George Mason University

VIDEOS & PHOTOS

Our content creation team produces original, authentic, and captivating multimedia assets to maximize our reach to the Mason population. Through trendy visuals and productions, we showcase goods and services from new angles and tell different stories our audiences can relate to.

CREATIVE MEDIA

REELS/TIKTOKS

PRODUCT/BRAND PROMOTION

STORYTELLLING

INSTRUCTIONAL VIDEO

WEB DEVELOPMENT

Our team provides full services to elevate your website into an effective communication tool that is functional yet aligned with the Mason brand. We work alongside our unit leaders to implement ideas, tools, and content to optimize the user experience.

WEB DESIGN/USER EXPERIENCE

ACCESSIBILITY

CONTENT STRATEGY

INFORMATION ARCHITECTURE

WEB ANALYTICS

SEO

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Ads Spring 2022.  Photo by:  Ron Aira/Creative Services/ George Mason University

CONTACT US TODAY

From branding to promotion, design to marketing, our team can help you plan and launch your next initiatives, programs, and events that build relationships with the Mason community and beyond!

Let Us Help You Achieve Greater Success!

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PROTECTED CONTENT

This content is for authorized personnel only. Please email shop@gmu.edu to request access.

Go to OBS Homepage

PROTECTED CONTENT

This content is for authorized personnel only. Please email shop@gmu.edu to request access.